Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimisation, and catalog-management tools.
Paisley Studios uses the community-based Magento product for our ecommerce clients. Magento’s ability to scale allows shops with only a few products and simple needs to easily expand to tens of thousands of products and complex custom behavior without changing platforms. It offers a variety of plug-ins and themes which can easily enhance a customer’s experience. There are a lot of aspects to the online store which need to be configured, and how well that is accomplished is often dependent on business acumen. When it comes to custom functionality, however, that is where more complex programming is required.
There are a number of reasons why developers are called upon to adjust a Magento website. It is a very robust system even at its most basic, more so even than a Drupal site (and Drupal is no lightweight). Once you begin to integrate with other systems, or introduce tens of thousands of products, businesses often need the assistance of experienced developers.
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