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With thousands of new websites going live each year, it is important that your web site stands out from the crowd to get noticed.

Although only part of the overall picture, web design is a very important aspect of the creation of any web site or branding. Design is the initial factor that will hold the attention of a potential client that happens to come across your web site or literature and encourage them to actually find out more about your business, buy your products or services, whatever.

Good and bad design is evident in all aspects of our lives, including the Internet, there are plenty of well-designed sites out there and hopefully you will agree that there are many examples of good design in our portfolio. Bad design will make your branding or web site stand out, but entirely for the wrong reasons. We’ve all seen web sites with hideous colours, amateur, out of focus images, animated clipart etc, the list goes on. The simple fact of the matter is that this poor design is damaging to your business.

Design also moulds all of the other functionality of a web site together, such as navigation, readability, usability (accessibility) and of course your corporate image and branding. At Paisley Studios we refer to ourselves as ‘Web Developers’ rather than simply ‘Web Designers’ as we offer a whole range of services of which web design is only one, though is a very important service itself.

At Paisley Studios we have top quality in house designers that create beautifully designed websites as well as state of the art programmers that can install any form of functionality that is available on the internet today.

There are a lot of companies out there producing websites, from people in their bedrooms doing a bit here and there to large companies knocking out many websites each week. When shopping around for somebody to create your website, question a quote that seems too cheap. This is because in the web site development process, many corners can be cut to bring the price down and you may be left with an inferior website that does not perform at all as it should. The old saying, “you get what you pay for”, is often true when purchasing a website. Also look out for companies that look like they know what they are doing and charge inflated prices but offer the same level of competency as the shoddy backstreet companies, there are plenty of them out there.

At Paisley Studios we are very meticulous to ensure that your finished web site actually works to push your business forward. We have our own strict internal guidelines that ensure that everything is created properly and corners are not cut. From the start of the website creation process we are focused on the goals that you want to score via your website and we will design the website around these goals. We study where you are in your market place and how you sit in comparison to your competitors and we use the website to put you where you want your company to be.

So you have a website that you would like to upgrade or are looking to start a brand new website, here is the procedure we follow to ensure that you get the best solution for your needs.

1) The evaluation process: We sit down with you and discuss what you want from your new website, we ask you about your competition, your goals, the image you would like to portray, what you like on the web, what you do not like, what features we could incorporate into your website that will cut down on your administration time etc.

2) Proposal: We evaluate all the information from our evaluation session and write our proposal and recommendations outlining what we see as the best solution for your requirements and budget. We then meet or talk again and tweak the proposal where necessary.

3) Design: Once you have signed off on your proposal, we then custom design the look and feel of your website and submit this for your approval.

4) Development: Once you have approved the design, we then go into the development phase where all pages are created, the back end code is written, database configured and the administration centre for the website is created (if applicable).

5) We show you the system and change any simple tweaks that you may have.

6) We show you the final system, train you on how to update your website using the Content Management System (where applicable) and give you a step by step manual on how to update your website (where applicable).

Website technology has come on a long way in the last few years, and most web development companies have not kept up with this technology shift, thus they are still creating websites that are dated as soon as they are launched. At Paisley Studios, we are at the forefront of website technology and have the skilled personnel that can custom develop your web site to include complex functionality which many website companies cannot produce due to the lack of in house skills. We have skilled programmers that create websites in languages such as Microsoft ASP.NET, PHP, HTML 4 & 5, Javascript, AJAX, CSS, JQuery, MySQL and CSS 2.1 & 3.

Before employing a web design firm to create a new website for you, check what browsers their creations will support. The truth is that people use a myriad of different web browsers to access websites with and many web design companies do not design for cross browser support and the finished website will look distorted on many web browsers or even sections of the website will not display or other functions will just not work.

At Paisley Studios all our websites are tested on the following browsers: Internet Explorer 6 and over, Firefox 2 and over, Safari 3 and over, all versions of Google Chrome, Netscape and Opera.

A CMS is a system that is developed so people can update their own websites with up to date content, without having any knowledge of web design or development. A user logs into an administration section of the website and has the ability to simply type in information and upload new content to their website.

At Paisley Studios we create Content Management Systems that can incorporate complexity of all levels, from very simple text and image updates to fully updateable website structures, we can create a custom made CMS that fits your requirements.

Paisley Studios offer a range of shopping cart solutions for all manner of purposes and budgets. From simply selling one or two products on your website, to complex shops with thousands of products, dynamic category and product expansion, stock control systems, numerous product options, image galleries for each product, multiple shipping options and search engine optimisation for each product, we have the solution to fit your requirements.

Do you want your website to feature more than the normal text and images that most websites show. Paisley Studios can insert different functionality that will improve your customers experience on your website, from video presentations & animations to help promote your companies, values, products, services etc, to interactive blogs, interactive galleries, news modules, event calendars, chat rooms, live online help & voting systems etc. In fact, we believe that if you show us any feature on any website that we will have the skills in house to be able to replicate this feature as we are so up to date with all the latest trends and technology updates that have been happening over the last few years.

If you want to learn more about what we offer, simply contact us for an informal chat.