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What We Do

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branding & corporate identity
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Are you starting a new business? If so it is of utmost importance that you make the right decisions when it comes to creating your new business branding / corporate identity. At Paisley when we create a new corporate identity, the goal is to increase the awareness of your company's image and to establish empathy between the company and the target audience. The corporate communication must be dynamic, correct and planned, and it must show the target audience the company's ideals, standards & ethics. Corporate communication means to transmit the company or organisation identity, making it understandable and convenient and giving it a determined image. A companies branding / corporate identity is the company's being; it is it's essence.

If your branding / corporate identity is looking tired or dated, Paisley Studios can update your existing branding / corporate identity to make it more attractive to your target markets. This involves keeping the good, positive, identifiable aspects of your company brand, losing the tired, dated & negative aspects of your company identity and forming a fresh new image while retaining the positive brand image that has already been acquired.

For an informal chat about how Paisley Studios can create / update a brand identity for your company, please contact us.

the paisley studios branding / corporate identity process
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When you hire Paisley Studios to create a new Corporate Identity for your business, we go through the following process:

1) We sit down and talk in depth about your business, your current demographic, the target demographics, your present standing amongst your competition, what you like and wish to retain from your current brand identity, what you do not like and would like to lose, other companies branding you do like, other companies branding you do not like.

2) The experienced creative staff at Paisley Studios have a brain storming session and discuss your company in depth, focusing on ways to improve the connection between your target markets and your brand / corporate identity. Via this process we ascertain what your brand needs to 'say' to your potential customers.

3) Our designers translate the required 'brand message' into sample logo designs and apply these to sample marketing materials: a business card & letterhead to see how it all fits together.

4) The Paisley creative staff get together for a meeting and discuss the merits of the produced work and choose the best work to be presented to the client.

5) We present the results to the client.

6) The client goes away and digests the work and comes back with a critique of what has been produced. We discuss possible improvements / changes to the artwork.

7) We tweak the artwork to the clients specifications.

8) Depending on the clients needs we apply the new logo to various media such as business cards, letterheads, brochures, signage & web sites to ensure brand consistency is portrayed. Your company might not have the budget to change all your media at the same time as this can obviously be expensive, so this can be done on a gradual basis as the marketing funds become available. Once a brand identity has been established we hand over commercial quality files of the artwork so you are able to use it wherever and whenever you wish.

featured work
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"a great trademark is appropriate, dynamic, distinctive, memorable and unique"
Primo Angeli

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