Corporate
Identity
Are you starting a new business? If so it is of
utmost importance that you make the right decisions
when it comes to creating your new business corporate
identity. At Paisley when we create a new corporate
identity, the goal is to increase the awareness
of your company's image and to establish empathy
between the company and the target audience. The
corporate communication must be dynamic, correct
and planned, and it must show the target audience
the company's ideals, standards & ethics.
Corporate communication means to transmit the
company or organisation identity, making it understandable
and convenient and giving it a determined image.
The corporate identity is the company's being;
it is it's essence.
Paisley Studios can also update your existing
corporate identity. This involves keeping the
good, positive, identifiable aspects of your company
brand, losing the tired, dated & negative
aspects of your company identity and forming a
fresh new image while retaining the positive brand
image that has already been acquired.
To begin with, it is important to know that the
corporate identity, just as an individuals personality,
is the image with which your company can be identified.
A company's corporate identity is the group of
attributes and values a company has: it's personality,
its reason of being, its spirit and soul. The
image reflected by the company's personality will
make the company identifiable and different from
the rest and it will also determine it's importance
in the business world. Corporate identity is the
group of pieces, aspects, ideas, methods and techniques
that your brand needs to be identifiable. Your
company's corporate identity can be formed by
many of the pieces that form a communicational
style: logo, letterhead, business cards, folder,
inserts, envelopes, etc.
A
corporate identity program is a system of signs
that involves a combination code and criteria
that, together, are the structure of the identity.
This means that it is necessary to form a precise
regulation for the program to be inserted in
the different supports of communication. A strong
identity strengthens your brand, becoming recognisable
to the target audience. It's advisable to begin
with the creation of a logo or company brand
since the development of the identity will depend
on them. The logo will be present in all the
pieces that form the corporate identity system.
The
logo eventually includes the institutional colors
of the brand, and the complete corporate design
is based on them. The corporate identity is
a strategic way to make the image that the rest
perceive fit in with the image the company wants
to convey. In conclusion, it is the visualisation
of your corporate strategy. Every company continuously
conveys messages to its surroundings even if
they do not communicate anything at all. The
visual image is one of the most important means
that businesses constantly use to convey and
manifest their identity.
The
corporate identity
is a system of communication that is incorporated
to the company's global strategy and it is present
in all its manifestations, productions, properties
and activities.
If you would like to talk about creating a corporate
identity for a new business or updating your
established business corporate identity, contact
us for a fee consultation.
Paisley
Studios is based in Miranda, Sutherland Shire,
Sydney South, you can contact us using the details
below:
Tel:
02 9526 7687
Email: richard@paisleystudios.com.au
|
